Process Efficiency Chart

Streamlined Global Brand Control

  1. Fulfill digital and traditional forms of marketing, advertising and communications.
  2. Templating of recurring asset formats to enable the interchange or repurposing of content for new campaigns, including geographic or cultural adaptations.
  3. Content contains all agency created assets and individual elements.
  4. Business Geography representative of where the business unit is located.
  5. Specific Business Unit sites to replicate corporate footprint, departments and user groups.
  6. Custom Portal Interface adopting the look and feel of the corporate intranet site.
  7. Governing Brand Standards, delivered by Marketing and Compliance, built upon corporate business rules.